.p-shop__title {
    color: rgba(255,255,255,0);
    font-size: 76px;
    /* line-height: 1.5; */
    /* font-weight: normal; */
    background-image: url(https://img21.shop-pro.jp/PA01341/542/PA01341542.png?cmsp_timestamp=20160618173821);
    background-repeat: no-repeat;
    width: 300px;
}